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TAG Heuer S.A.

TAG Heuer S.A.

TAG Heuer S.A. is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories as well as eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name.TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985 TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999 French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.

TAG Heuer traces its roots to 1860 when Edouard Heuer founded Uhrenmanufaktur Heuer AG in St-Imier, Switzerland.Edouard Heuer patented his first chronograph in 1882 and in 1887 patented an "oscillating pinion" still used by major watchmakers of mechanical chronographs.